HoldBold Terms of Service

Terms of Use (EULA) for HoldBold

Last Updated: May 3, 2026

1. INTRODUCTION & BINDING AGREEMENT

These Terms of Use and End User License Agreement (collectively, the “Agreement” or “Terms”) constitute a legally binding contract and a public offer between you (the user) and "12MAV" LLP, a Limited Liability Partnership registered in the Republic of Kazakhstan (referred to as “Company”, “we”, “us”, or “our”). By downloading, installing, or using the HoldBold mobile application (the "App"), you explicitly perform an act of acceptance and agree to be bound by this Agreement. If you do not agree, you must immediately delete and cease using the App.

2. APPLE APP STORE MANDATORY TERMS

Because you downloaded HoldBold from Apple’s App Store, both you and the Company acknowledge and agree to the following Apple-mandated terms:

Acknowledgement: You and the Company acknowledge that this Agreement is concluded between you and the Company only, and not with Apple Inc. (“Apple”). The Company, not Apple, is solely responsible for the App and the content thereof. This Agreement does not provide for usage rules for the App that are in conflict with the Apple Media Services Terms and Conditions as of the Effective Date.

Scope of License: The license granted to you for the App is limited to a non-transferable, non-exclusive license to use the App on any Apple-branded Products that you own or control and as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that such App may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.

Maintenance & Support: The Company is solely responsible for providing any maintenance and support services with respect to the App, as specified in this Agreement, or as required under applicable law. Both you and the Company acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App.

Warranty: The Company is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the App to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be the Company's sole responsibility.

Product Claims: You and the Company acknowledge that the Company, not Apple, is responsible for addressing any claims of you or any third party relating to the App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.

Intellectual Property Rights: You and the Company acknowledge that, in the event of any third-party claim that the App or your possession and use of the App infringes that third party’s intellectual property rights, the Company, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such intellectual property infringement claim.

Legal Compliance: You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

Third-Party Terms of Agreement: You must comply with any applicable third-party terms of agreement when using the App (e.g., your wireless data service agreement).

Third-Party Beneficiary: You and the Company acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of this EULA, and that, upon your acceptance of the terms and conditions of this EULA, Apple will have the right (and will be deemed to have accepted the right) to enforce this EULA against you as a third-party beneficiary thereof.

3. AGE RESTRICTION & LEGAL CAPACITY

HoldBold contains mature, sexually explicit, and adult-themed text prompts and dares. While digital storefronts (such as the Apple App Store) may assign a specific content rating (e.g., 17+) to the App based on their categorization rules, you must be at least 18 years old (or the age of legal full capacity to form a binding contract in your jurisdiction) to legally agree to these Terms, use the App, and purchase subscriptions. By using the App, you explicitly represent and warrant that you meet this legal age requirement. Parents and legal guardians are strictly responsible for supervising their devices and preventing minors from accessing the App.

4. GAMEPLAY CONDUCT & ASSUMPTION OF RISK (IMPORTANT)

HoldBold is a voluntary, physical pass-and-play party game intended strictly for entertainment purposes.

Consent & Boundaries: All prompts and physical dares are completely optional. Every player has the absolute right to skip a prompt, refuse to answer, or withdraw from the game at any time without penalty. You agree to respect the physical and emotional boundaries of all co-players.

WAIVER OF LIABILITY FOR PHYSICAL AND DEVICE DAMAGE: The game mechanics require multiple users to physically touch the device screen simultaneously. YOU ASSUME ALL RISK ASSOCIATED WITH PLAYING. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY IS UNCONDITIONALLY RELEASED FROM ANY LIABILITY FOR PHYSICAL INJURIES, AS WELL AS ANY DAMAGE TO YOUR MOBILE DEVICE (INCLUDING CRACKED SCREENS, DROPS, HARDWARE MALFUNCTIONS, OR PROPERTY DAMAGE) THAT MAY OCCUR DURING GAMEPLAY.

Personal & Social Liability: We do not monitor how you interpret or execute the prompts. We are not responsible for any emotional distress, ruined relationships, public embarrassment, or social consequences resulting from the questions answered or actions performed during gameplay.

5. SUBSCRIPTIONS, PURCHASES & REFUNDS

Auto-Renewal & Free Trials: HoldBold offers auto-renewing subscriptions to unlock premium content. Payment is charged directly to your Apple ID account. If a free trial is offered, your payment method will be charged unless you cancel at least 24 hours before the trial ends. Subscriptions automatically renew unless canceled at least 24 hours before the current billing period ends.

Cancellations & Refunds: Uninstalling the App does not cancel your subscription. You must manage and cancel your subscriptions explicitly through your Apple ID Account Settings. All purchases are processed natively by Apple. We do not have the technical ability to process or override refund decisions. Any refund requests, including those based on statutory cooling-off periods (such as the 14-day right of withdrawal in the European Union), must be submitted directly to Apple.

6. SERVICE AVAILABILITY, INTERRUPTIONS, AND NO FUTURE COMMITMENTS

No Future Commitments: By subscribing, you understand that your purchase grants access to the content and functionality available at the time of purchase. The Company reserves the right to modify, add, or remove categories, questions, or app features at any time without prior notice. Your purchase is not contingent upon the delivery of any future updates or promises.

Interruptions & Data Loss: While core gameplay operates offline, verifying premium purchases requires an active internet connection. We do not guarantee that the App will function without interruptions, delays, or errors. The App may experience temporary outages due to technical reasons, iOS upgrades, or StoreKit service failures. The Company shall not be liable for any loss of functionality or for any inconvenience arising from such interruptions, and such unavailability does not constitute grounds for a refund.

7. INTELLECTUAL PROPERTY & PROHIBITED CONDUCT

All rights, title, and interest in and to HoldBold, including its source code, UI design, animations, game mechanics, text prompts, and branding, are the exclusive property of the Company. You are granted a limited license for personal, non-commercial use.

You agree NOT to:

  • Copy, reverse-engineer, decompile, modify, distribute, sell, or create derivative works based on the App or its written content.
  • Attempt to bypass, disable, or interfere with any security features, paywalls, or technical limitations.
  • Use the App in any way that violates applicable laws or promotes unlawful behavior.

8. SUBMISSION OF FEEDBACK AND IDEAS

We welcome your feedback. By submitting any suggestions, comments, ideas for new questions/dares, or other feedback through the App or via email, you agree that such feedback is provided voluntarily and without expectation of compensation. You assign to us all rights, title, and interest in and to such feedback, which we may use, reproduce, modify, and implement into the App globally and perpetually without any restriction or obligation to you.

9. DISCLAIMER OF WARRANTIES & LIMITATION OF LIABILITY

THE APP AND ALL RELATED CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

UNDER NO CIRCUMSTANCES SHALL THE COMPANY, ITS DIRECTORS, EMPLOYEES, OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DEVICE DAMAGE, PHYSICAL INJURY, OR EMOTIONAL DISTRESS) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE APP. IN NO EVENT SHALL OUR TOTAL CUMULATIVE LIABILITY EXCEED THE AMOUNT PAID BY YOU FOR THE APP IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

10. GOVERNING LAW & DISPUTE RESOLUTION

10.1 United States Users (Binding Arbitration & Class Action Waiver): If you reside in the United States, any dispute arising out of or relating to these Terms shall be resolved solely by binding, individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. YOU AND WE WAIVE ANY RIGHT TO A JURY TRIAL AND AGREE THAT ALL CLAIMS MUST BE BROUGHT INDIVIDUALLY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE PROCEEDING. Either party may bring an individual claim in small claims court for matters within that court’s jurisdiction. You may opt out of arbitration within 30 days of first using the app by emailing contact@12mav.io.

10.2 International Users: For all users outside the United States, this Agreement shall be governed by and construed in accordance with the laws of the Republic of Kazakhstan, without regard to its conflict of laws principles. Any legal action or proceeding shall be brought exclusively in the competent courts of the Republic of Kazakhstan, unless mandatory consumer protection laws in your country of residence provide otherwise.

11. MISCELLANEOUS

Electronic Communications: By using the App, you consent to receive all communications from us electronically (e.g., via email or in-app notices). These communications satisfy any legal requirement that such communications be in writing.

Severability: If any provision of these Terms is held to be invalid or unenforceable, the remainder shall remain in full force and effect.

Termination: We reserve the right to suspend or terminate your access to the App at any time if you violate any term of this Agreement.

12. DEVELOPER CONTACT INFORMATION

If you have any questions, complaints, or claims with respect to the App, please contact us at:

Company: "12MAV" LLP
Address: 55/16 Turan Avenue, apt. 348, Nura district, Astana, 010000, Republic of Kazakhstan
Email: contact@12mav.io